tag:blogger.com,1999:blog-59012210247972595582024-03-07T01:26:01.332-08:00Billionaire Marketing TipsDiscover the Billionaire Marketing Secret of America's Wealthiest Entrepreneurs. Claim your 2 Free eReports just for visiting.Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.comBlogger21125tag:blogger.com,1999:blog-5901221024797259558.post-86284727484303862392007-01-18T14:21:00.000-08:002007-01-18T14:22:32.092-08:00Business Plan MythsMany solo entrepreneurs believe certain things about starting their own business that are just not true. Continuing to believe in these myths can lead you down the path to destruction. Here are some of them:<br /><br /><br />Since Im just working for me, there is no need for a business plan. Would you go on a trip without a plan? Would you get married without a plan? Plans are good. They will help you get focused and stay that way. A good business plan will help you to think through all the aspects of your business and see you on your way to success.<br /><br />Ill have to invest in expensive software to get a good business plan. Nope. Software may help, but you dont need it. How do you think all those businessmen succeeded before the invention of the computer?<br /><br />Then Ill need to hire a consultant to write my business plan for me. You are the one who knows what you are going to do. If not, then all the consultants in the world cant help you. Try a coach or mentor to guide you, rather than do things for you.<br /><br />I should get one of those business plan templates that sound really complicated. Complicated is good, right? Wrong! Simple is better.<br /><br />I need to have everything perfect before I start. If you wait that long you may never start. Fix it as you go. Just make sure the major points are as good as they can be.<br /><br />If I dont do everything my business plan says Im a failure. Sometimes detours or changes can be beneficial to your long-distance plan. Dont sweat the small stuff.<br /><br />My business plan must be typed, at least 50 pages long with a professional looking cover. You can write it in hieroglyphics on the wall so long as you can understand it and access it when you need to.<br /><br />I only need a business plan if Im getting a loan. Would you invest in any business without seeing a prospectus? Youll be investing in this one! Just do a budget and run it by your accountant.<br /><br />If I have a business plan in my head - that will do. But can you remember it? Can your friends give you advice by reading your mind? Can your accountant?<br /><br />Friends and family are all Ill need to give me advice. Could a city man tell a farmer how to run his farm? Only if your family are accountants and market research experts will they be qualified to give the right advice.Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-40098678178562163012007-01-12T17:00:00.000-08:002007-01-12T17:01:16.449-08:007 Simple and Inexpensive Steps to Building a Profitable Marketing SystemDo you feel lost in a sea of marketing options? You are not alone. Many small business owners are confused and paralyzed by the thousands of options available to them. Unfortunately this means that many potentially profitable marketing tactics are abandoned before they bear fruit. <br /><br />Here is a 7 Step Formula to help you focus on your profitable options and prevent you from wasting time and money on ineffective techniques. This simple formula has been borrowed from the marketing habits of billionaire entrepreneurs who have used this simple system to build vast fortunes. Let's get started - <br /><br />1) Focus on One Advertising Technique:<br /><br />Select an advertising tactic that meets your budget. If you are an online marketer with a small budget focus on traffic exchanges or writing articles. If you are an offline marketer with a healthy budget focus on direct marketing and direct response newspaper advertising. Master your advertising technique before you invest more money. Remember we are simply creating a template for your marketing program<br /><br />2) Map the Steps:<br /><br />This step is very important. Get a sheet of paper and write out the steps from your initial advertisement all the way through to the customer's purchase. This series of steps is called your Marketing Funnel. <br /><br />Your system may look something like this: 1) Prospect Reads eZine ad, 2) Prospect Clicks URL and visits Newsletter Sign-up, 3) Prospect opts in to newsletter, 4) Prospect clicks purchase link from email newsletter, 5) Customer downloads purchase. <br /><br />Now Move on to Step 3 -<br /><br />3) Feed Your Marketing Funnel<br /><br />Now that you understand the steps in your Marketing Funnel – you are in a good position to start feeding it traffic. I suggest that you select your least expensive option, like article creation, low cost pay per click, or sending an email to your existing list.<br /><br />Your goal is not to make a sale (although that is a great bonus). Your real objective is to examine the efficiency of your marketing funnel. The more traffic you get the better. But remember, you should not be maxing out credit cards at this stage. Let's take a look at Step 4…<br /><br /><br />4) Refine and Test Until You See Results<br /><br />This is where 90% of beginning marketers stumble. Contrary to popular belief, traffic is not the most important thing to your site. The most important thing you can do is understand how your marketing funnel turns a visitor into a customer.<br /><br />Now look at your marketing funnel and check for bottlenecks. A bottleneck prevents your visitors from converting to prospects. For example, if you find that only 2% of your visitors are clicking on your eZine ad then your looking at a bottleneck. If only 1% of your prospects are clicking on the "buy" button on your order form – you got it – you've got a bottleneck.<br /><br />Do not invest any more money into your marketing until you are satisfied that you have a friction-free marketing funnel. Master this step and you will have a license to print money.<br /><br />5) Reinvest Profits for Growth<br /><br />Now is the time to start investing money to drive traffic to your marketing funnel. As you make sales, take the profit and reinvest it back into gaining quality traffic for your system. For example – if your prospect saw your site on a Traffic Exchange, Visited your Sales Page, and Purchased your product – take the profits and reinvest in the Traffic Exchange, perhaps becoming a Pro member to get more opportunities to advertise to the same pool of people<br /><br />6) Seek out Complementary Products and Services<br /><br />Once your system is consistent, predictable and profitable, take the process and apply it to a similar but complimentary market. Follow the same steps exactly. Remember do not invest more money into you understand your marketing funnel and see predictable results.<br /><br />I suggest a complementary market because your system has a higher chance of succeeding. Most likely, the customers from your current business would also be perfect prospects for a complementary product.<br /><br />7) Rinse & Repeat<br /><br />Now you have a Marketing Funnel that yields consistent results. At any moment you can look at your system and know exactly how much profit you will make from every dollar invested. You no longer have to "hope" that your marketing works – you now are completely certain that it will perform as you predicted.<br /><br />Like Bill Gates, Michael Dell, and Steve Jobs, you have built a marketing system that builds wealth rather than sucking your bank account dry. You have a competitive edge that will allow you to succeed at any business endeavor you choose. Remember the fundamentals and reap the rewards.Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com1tag:blogger.com,1999:blog-5901221024797259558.post-71900607579486489812007-01-10T18:07:00.001-08:002007-01-10T18:07:44.603-08:00The Three Things to Avoid When Mailing Your ListThe 3 Things To Avoid When Emailing Your List<br /><br /><br />When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list. <br /><br />Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.<br /><br />But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe. <br /><br />It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit. <br /><br />Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list. <br /><br />1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient. <br /><br />There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already. <br /><br />Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.<br /><br />2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail. <br /><br />When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.<br /><br />3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business. <br /><br />Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-70348314539156352032007-01-09T10:37:00.001-08:002007-01-09T10:37:30.986-08:00Do You Have a Master PlanThere is so much written on planning these days that it's hard for nearly anyone to argue against the value of planning.<br /><br />Some people like to live by the "seat of their pants," and no one would argue that a little spontaneity is great to have in your life. But you do need to plan something at some point, or your life will simply be one reaction after another. The non-planner will end up taking no proactive action to improve his or her life. The most successful people plan their goals and are motivated to accomplish them.<br /><br />Everyone needs a master plan. Do you have one? A master plan should include long term goals, short term goals, and objectives. You may want to build in some rewards to motivate you to accomplish them as well. Let's look at each item that should appear in your master plan:<br /><br />Lifetime goals: The first things you should include in your master plan are your lifetime, or dream goals. These are goals that you want to do at some point in your life and they shouldn't be dependent on money, time, or skill. If you're afraid of heights but have the goal of someday being a professional pilot, write it down! Create a long list by finishing this sentence: "If I had unlimited money, time and skill, I would want to..."<br /><br />Short term and Long term goals: Once you have your lifetime goals list, you should break it down into things that you can realistically do in the short term and in the long term. Short term goals might be anywhere from the present to the next five or ten years. Long term goals are likely anything five or ten years and beyond. (Don't worry yet about how you'll accomplish them; we'll get to that in a moment). Put them in order from the things you want to do sooner to the things you want to do later.<br /><br />Objectives: Once you have developed your goals, now you need to create objectives for each one. Objectives are the steps that you need to take to reach your goals. If you're afraid of heights but want to be a professional pilot some day, your objectives might be to...<br /><br />1. Overcome your fear of heights,<br />2. Ride in an airplane,<br />3. Take flying lessons,<br />4. Get your commercial pilot's license, and<br />5. Buy an airplane.<br /><br />You might look at this list and say "easier said than done!" but by breaking down all of your goals into smaller objectives; it does become easier to do. You now have some small steps to work on to get you to the next level.<br /><br />What does all this have to do with e-business? Simple: For many entrepreneurs, a long term goal might be financial freedom. Building your e-business might be one of the objectives to reach that goal.<br /><br />And within that "main" objective of building your business will be the smaller objectives that must be reached to do the building. The more you break down the steps that need to be taken, the easier it will be to reach your goal.Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-21827783205380669592007-01-08T19:21:00.000-08:002007-01-08T19:40:15.014-08:00Pipeline Profits Video 4 - NotesI am a obsessive note taker so I decided to publish my notes that I've been taken on the Pipeline Profits Videos. These guys are spilling some insider stuff and they "really" shaking up the guru's a bit.<br /><br />Here are my notes from their recently uploaded Video #4<br /><br />Quizzing Your Coregistration Broker<br /><br />Can the leads be delivered in real time?<br /><br />This question is important because you want to deliver your autoresponder message while the lead is still in their "hyper-responsive mode" Waiting for the publisher to send you batched leads - once a week - can lower your conversion rates.<br /><br />Can I Use Your Publisher's Autoresponder?<br /><br />Two important reasons for asking this question:<br /><br />#1 - Most of the popular autoresponders will not allow you to send coregistration leads to your autoresponder. I lost a very good list by not paying attention to this. So you save time and money by using the publishers autoresponder.<br /><br />#2 The publisher has already done the legwork on making sure that their subscribers have "whitelisted" their address. This can save you from having to send out a "tempo stealing" verification/whitelisting email<br /><br />Are the opt-ins incentivised in any way?<br /><br />Critical question to ask to make sure that you are getting a truly interested lead. Many sites offer free ipods, frequent flier points, calling cards, etc. to motivate the person to sign-up. These folks are not not real leads they can kill your conversion rates.<br /><br />Are the Opt-in Boxes Prechecked?<br /><br />Prechecked opt-in boxes lead to junk leads and unsubscribe rates. You don't want your subscribers on your list because they didn't want to take the time to uncheck the opt-in box.<br /><br />Do they Offer the right demographics<br /><br />This is pretty self-explanatory. Make sure that the demographics of the site matches your product's target. For example, you don't want to try to sell a colon-cleansing product to a teenage demographic.<br /><br />Make sure You Are Getting Signups from Countries that can use your offer.<br /><br />If you are an international business go ahead and get international subscribers. However, if your product is only available in the US, ask your broker to make sure that your offer is only advertised to a US list.<br /><br />Types of Coregistration Records<br /> - Full Record = Name, Address, Phone(Rarely does this)<br /> - Partial Record = Full Record minus the phone number<br /> - Minimum - First Name and Email Address<br /><br />General Tips<br />- Spread out delivery (don't get 10,000 in one day!)<br />- I don't know where you are getting them from but mail to source 1, and source 2 and source 3. Improves conversion rates<br />- Track every source<br />- Be careful of the "rollout"<br /><br />How many sites are in the network?<br /><br />Probe to see if other's have been successful marketing to the network <br /><br />Tracking<br />Cut the losers quickStanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-5866591718184084772007-01-07T13:06:00.000-08:002007-01-07T13:07:05.782-08:00Give Your Business Plan An Extreme MakeoverYou may have several ideas for a new business or only one. Before you start pouring your effort and money into an idea you need to see if it will stand up to some analysis. Try a SWOT analysis. This requires you to think about the Strengths, Weaknesses, and Opportunities your business will have, and the Threats it may face.<br /><br />A high level of skill with a range of equipment, or a friend that is prepared to loan you some money would be strengths. If you have never run a business before that could be a weakness. A ready, enthusiastic market would be an opportunity, while several businesses almost identical to the one you are thinking of starting or a weakening economy would be threats. This type of analysis can show you if your business idea is viable and should encourage you to exploit opportunities and help you decide how to tackle threats.<br /><br />Decide on your Unique Selling Proposition...<br /><br />Why should a potential customer come to you and not a rival? Will you specialize in a certain area? You should be able to identify where and how you can contact your potential customers and have an idea of the demand for your type of service or product.<br /><br />Write a Business Plan...<br /><br />There are many versions and it seems every bank and business advisor has slightly different requirements. However every version should keep you focused on what you want to do with your business and the strategies to achieve this in a certain time frame. It should identify the services or products you intend to offer initially, and those you hope to expand into later. Remember the plan is a working document. If you miss deadlines you should be able to modify the plan to get your business back on course.<br /><br />Once you have decided on the type of business you want to start do some research to see if there are any gaps in the local market. Find out your competitor's pricing. You could get friends to ask for quotes from the competition, or use a more direct approach and have discussions with a local expert. Remember, a company could be a potential competitor or a potential joint venture partner. Perhaps you could approach them with an idea for a product or service that would complement theirs.<br /><br />When setting prices do not immediately assume undercutting is the only solution. You need enough income to cover your overheads and a low price may give the impression that your skills and work have little value.<br /><br />Cash flow is another important element in starting and running a business. Make sure you do not have to make too big an investment before you get paid. You should know how much you have to earn to at least break even.<br /><br />After working through your business plan and giving cash flow a good deal of thought you should know whether your proposed business is viable.Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-82762516517573249342007-01-06T20:31:00.001-08:002007-01-06T20:31:38.230-08:00Technorati Rocks<a href="http://www.technorati.com/claim/vkiehz47x" rel="me">Technorati Profile</a>Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-69146429668590844772007-01-06T20:11:00.000-08:002007-01-06T20:11:25.820-08:00Making Money with Articles - Becoming an Affiliate<a href="http://www.billionairemarketingclub.com/articles/making_money_with_articles_-_becoming_an_affiliate.html">Making Money with Articles - Becoming an Affiliate</a>: "If you can either write articles or have the promotion and marketing knowledge to publicize articles that others write, becoming an affiliate for several companies may be a great way for you to generate a good income right from your own home. You can do this by receiving part of the revenue off of sales that the company gets from people who “click through” from your website via the company’s links that are placed on your pages."Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-16362679853738291472007-01-06T08:26:00.000-08:002007-01-06T08:28:18.154-08:00Now this is "Old School"Yes, marketing has gotten very complex. So it is nice when one or two “old school” techniques manage to still kick in the teeth of the newest marketing fads.<br /><br />One of my personal favorites is the humble old Sales Letter. Yep, the ones with a great attention getting headline, a riveting lead, solid promises, and a drop-dead offer. Sales Letters are my favorites because they continue to this day to make send their authors to the bank with a huge grin on their face.<br /><br />In fact, a great Sales Letter gives you the “License to Print” money. Now, don’t shake your head – I admit that the web is bloated with hack pieces of outrageous copy that aren’t worth the pixel they’re written on…<br /><br />The good news is that these sales letters aren’t long for the world because their authors are quickly going bankrupt trying to stupidly offer worthless products to very smart consumers.<br /><br />So let’s get this straight – I am not advising you to spend even a microsecond considering this crap –<br /><br />Instead, we are going to talk about the winners<br /><br />For example:<br /><br />· American Express has two letters in its archives that poured almost $2 Billion (yep… a billion) into their coffers. One letter was only 3 pages long and (if you do the math) was worth about $300 million a page!<br /><br />· A growing group of “Old School” copywriters easily make six-figures incomes a year crafting sales letters that pull in millions (guaranteed) for their clients<br /><br />· For example, one copywriter hit a homerun with one Sales Letter that made his client from $500,000 to $1 million in sales.<br /><br />These million-dollar sales letters were based on what I call the Holy Trinity of Marketing –<br /><br />A truly innovative product, presented with undeniable evidence, wrapped in an insanely great offer.<br /><br />Personally, I obsess over getting the Holy Trinity right. I spend easily 80% of my time, researching the product, exploring its benefits and convincing my clients to create the absolute best offer possible. Because, If we get it right – one letter to can make millions (even billions).<br /><br />Action Plan: Take a long and critical look at your web and direct marketing materials. If you have to search for the Holy Trinity – throw them away and start over. This is too important to ignore.Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-36276837557830674122007-01-05T08:19:00.000-08:002007-01-05T08:20:10.233-08:00Characteristics of the Successful EntrepreneurStudies have shown that successful entrepreneurs possess these<br />characteristics:<br /><br />1. Self-confidence<br /><br />This is that magical power of having confidence in oneself and in<br />one's powers and abilities.<br /><br />2. Achievement Oriented<br /><br />Results are gained by focused and sustained effort. They<br />concentrate on achieving a specific goal, not just accomplishing<br />a string of unrelated tasks.<br /><br />3. Risk Taker<br /><br />They realize that there is a chance of loss inherent in achieving<br />their goals, yet they have the confidence necessary to take<br />calculated risks to achieve their goals.<br /><br />Entrepreneurs are people who will make decisions, take action,<br />and think that they can control their own destinies. They are<br />often motivated by a spirit of independence which leads them to<br />believe that their success depends on raw effort and hard work,<br />not luck.<br /><br />So which of these three main characteristics is the most<br />important? Believe it or not, it has to be self-confidence.<br />Without self-confidence, nothing else is possible. If you don't<br />believe in your abilities, then the first challenge that arises<br />may knock you off the path to achieving your goals. Here are a<br />few things to keep in mind for maintaining a higher level of<br />self-confidence.<br /><br />Positive Thinking<br /><br />Well, it all starts with a positive attitude, doesn't it?<br />Believing that something good will happen is the first step.<br />Negative thinking simply is not allowed. You must truly believe<br />that there are no circumstances strong enough to deter you from<br />reaching your goals. Remember too, that positive thinking can be<br />contagious. When positive thinking spreads, it can open doors to<br />new ideas, customers, friends, etc.<br /><br />Persistent Action<br /><br />Now all of the positive thinking and believing in the world is<br />useless if it is not applied towards a goal. You have to take<br />action, no excuses are allowed. This action must also be<br />persistent. Trying once and then giving up is not going to be<br />enough. Keep at it one step at a time. If you can't get by a<br />certain step, then find a creative way to try again or just go<br />around it.<br /><br />At the beginning of this article we identified a few traits that<br />are common among successful entrepreneurs. You should be able to<br />look ahead and see yourself where you want to be. Now just<br />maintain a strong belief in yourself and your skills, stick with<br />it, and don't give up. If you can do that, you're already half<br />way there!Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-15629459902732047562007-01-04T15:57:00.000-08:002007-01-04T15:59:39.523-08:00Special Report (5): Road to Riches<span style="font-weight:bold;">CITY OR COUNTRY—WHICH!</span><br /><br />I CAN readily understand why your eyes should look longingly towards a situation in the city, and I appreciate all of what you call the advantages that the city clerk has over his country brother; but there are two Bides to this question, as to every other, and while I do not propose to say either " stay " or " go," I think I can give you a few points that you, as a young man, may be in danger of overlooking.<br /><br />First, then, you must take into account the fact that the competition in the city is a thousand-fold greater than in the country, and this rivalry is not only in money-making, but in brains, and hand and brain service. As a rule, the brightest and sharpest of the country boys find their way to the city. <br /><br />Some of them get there as easily and as naturally as water runs down hill; others are pushed there by the stories they hear of large salaries and the wonderful fortunes made. So that the result is the country is constantly pouring its best blood into the city, and the competition to be met there by the young man commencing life, is entirely different in degree from what he has to overcome in his own village.<br /><br />Another reason why the city does not always lead to fortune, is the fact that salaries are not proportionately higher than country salaries, as the cost of living is higher. I am aware this is not as you have been looking at things, but nevertheless it is the fact. <br /><br />The country clerk hears only of the fancy salaries paid; of the $2,500 to this man, $2,000 to that, and $1,800 to another, and nothing is said about the hundreds who work for $400 a year, and are hardly able to keep out of debt.Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-2915899382788814502007-01-03T08:47:00.001-08:002007-01-03T08:48:54.369-08:00Special Report (4) - Road to Riches===================================<br /><a href="http://www.billionairemarketingclub.com/?blogger">Claim Your Free Report<br />The Billion Dollar Marketing Secret</a><br />===================================<br /><br />It is the habit of age to say the world is getting worse, and that "we didn't do so and so;" but that is merely a habit There are no more dangers in the steps of our young men to-day than there always were, and I think an independent manliness goes farther in winning respect than ever it did. There are good reasons for saying that it is easier to do right now than ever it was, and the men who are your judges are better educated, I think, than any other generation of merchants—just as I am confident the succeeding generation will be in advance of us.<br /><br />So my first word to you, as you go out into the world, is, to hold fast to your home ties. Come what will, do not let them loosen. Teach yourself to be proud of them, and on no account allow yourself to neglect those to whom you owe so much. The day may come when you will be glad to turn back to that home in sick- ness, there to be tenderly cared for. <br /><br />The time may be when your love of home may be the influence in the scale that will keep you on the right Bide, when otherwise you would have been lost; but you may be sure that no man ever cherished such ties without being the better man.Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-87215265352402714522007-01-02T09:30:00.000-08:002007-01-02T09:33:20.076-08:00Special Report (3) - Road to Riches===================================<br /><a href="http://www.billionairemarketingclub.com/">Claim Your Free Report<br />The Billion Dollar Marketing Secret</a><br />===================================<br /><br />The difference between a man and a boy is, that one has memories — the other has none. Memory is a ghost that clings to ns through life, after we have reached the age of manhood, and blessed is he who can turn to it with content and satisfaction. The sigh of every man is, that he might be allowed to live his life over again; that he might so live that the blots, here and there, would never have been. Probably there is little use in moralizing over this point, because our children are going to see for themselves just what we saw for ourselves, and they will no more heed our warning than we heeded the warning of our elders.<br /><br />But for all of this, I cannot help writing of the importance it is to every young man to choose his society carefully. You are going out into the world with a mother's prayer over you, her hopes around you. You have a vague feeling of what your mother's love is, but it is only a very indistinct conception of her heart. She has taught you the pure truths of righteousness till, it may be, they are a little tiresome to you, and all her care you have taken as a matter of course. I love to turn in the Bible to that part where the Son of God looked to his disciples and commended his mother to their care; and when I see the army of boys who every year turn from their homes to fight the battle of life, I think of the patient, praying mothers who are left at home, and who can only patiently wait and pray. <br /><br />God pity them all, for some of them wait, and wait, and wait, and get back only curses and neglect when they gave their best love. Wherever you go, whatever you do, cling to the home that nurtured you; keep closely in communion with those at home, and whether business is brisk, or society demands much from you, do not forget the letters that bring the light to your mother's eyes, and that send another " God bless him!" to the throne of God.Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-44300506700051628202007-01-01T07:46:00.000-08:002007-01-01T07:47:44.177-08:00Special Report - Road to Riches===================================<br /><a href="http://www.billionairemarketingclub.com/?blogger">Claim Your Free Report<br />The Billion Dollar Marketing Secret</a><br />===================================<br /><br />I was not ambitions of becoming a Vanderbilt in wealth, or a Stewart in business. My ambition was bounded by very moderate limits, and I am afraid such success as I have had would strike most men, not as success, but only as the beginning of victory. And if anything I can say will help you to this beginning, I shall be amply satisfied.<br /><br />The first thought that enters a boy's head is a wish; he wishes he was like some man or older boy, who has what he has not. It is this wish and desire that spur him on the road of life. I like it to be so; but oh I be careful that you are aiming after a noble end. Constant effort will enable the most ordinary capacity to imitate the object aimed at. If your model is a young man who " travels on his shape," I can encourage you by saying there is no reason why you should not equal, if not excel, him. <br /><br />If your society is among the fast young men, who pride themselves on their recklessness, you may reasonably hope to compete with the leader of your set. We are, most of as, just what we strive to be; perhaps not to the extent we desire, but often- times we excel our own ideals.Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-55156765625270723952006-12-31T19:45:00.001-08:002006-12-31T19:46:40.529-08:00Special Report - Road to RichesTHOSE OF US who have passed the mile-stones that mark the early roads of business, often fancy that a bit of our experience might be of some value to the young who are just starting out on that thoroughfare. And while we do not believe that we can lay down a chart which will invariably lead to success, we do think that our own mistakes, and the mistakes we have seen others make, ought to be of benefit to those who are treading in our steps.<br /><br />I chose a business career because it was the best offered me. Had I the power to choose among the professions, I might have selected one of them; but I was where most young men of to-day are—very ambitious and very poor. I was like the young man who told his father-in-law that he had no money, " but was chock full of days' work." I was full of the energy that seemed to tell me that if I had but half a chance I would not ask for help—I would make my own way in the world.Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-29996712862706730712006-12-31T11:25:00.000-08:002006-12-31T11:30:36.418-08:00The "Guru Myth" and The Real Secret To Success<b><em>You have to think for yourself. It always amazes me how high-IQ people mindlessly imitate. I never get good ideas talking to other people" – Warren Buffet </em></b><br /><br />You’re reading this article because you are probably at an important crossroad in your small business. The question that keeps you up at night is simple – do I push on or do I give up and go back to the day job?<br /><br />======================================<br /><a href="http://www.billionairemarketingclub.com/?bloggerr">Click Here to Claim your Complimentary Copy of "The Billion Dollar Marketing Secret"</a><br />======================================<br /><br />The decision gnaws at you because you feel that you’ve done everything right! You’ve found a “money-making” Guru, “invested” in the eBooks, maxed the credit cards to attend the latest “Big Seminar”. And against your better judgment, you’ve mortgaged everything to join the Guru’s latest Coaching program.<br /><br /><b>But… you’re still desperate and broke.</b><br /><br />To be fair, you’ve seen "some" results. You celebrated your first sale (even framed the ClickBank check.) However, the sales aren’t have slowed to a trickle. And, now you’re exhausted, frustrated, and disillusioned.<br /><br /><b>What went wrong?</b><br /><br />Warren Buffet discovered early in his career that success doesn’t come from imitating methods, but by investing in the right mindset. His unwavering faith in his unique view of the world protected him from "the Guru Myth" and earned him the distinction as the 2nd richest man in America (by the way, his disciple, friend, and confidant is the Richest Man in America – Bill Gates).<br /><br />So let’s unravel what I call the Guru Myth. By the end you will understand what you need to do – now – to transform your "Going Broke" story into a success story.<br /><br /><b>Guru Myth #1:</b> "If I buy the Guru’s book it will make me rich and successful"<br /><br />The "How-To" craze has duped many would be entrepreneurs. The promise goes like this, I will show you <em>how-to</em> achieve riches overnight. The problem is that the “How” only represents 10% of the success formula. The other 90% is hardly ever taught, the reason "Why" a Guru has achieved success.<br /><br /><b>Reality:</b> It is not the “How” that Guarantees Success – It’s the "Why"<br /><br />The Guru’s path to success is not dotted with "To Do Lists". In fact, if you stripped the Guru of every possession, his faith in his unique expertise and dedication to market it to others will put her back on top within weeks. <br /><br /><b>Guru Myth #2:</b> "Gurus Stick With it until They Succeed"<br /><br /><em>Stubborn determination</em> is worshipped in business the business. In fact, leaders who "change their mind" are judged to be weak and indecisive. As a result, we believe that the Guru achieved success by sticking to one course of action until he bent "the universe to his will"<br /><br />Nothing could be further from the truth.<br /><br /><b>Reality:</b> Guru’s "Fail Quickly" and Change Their Minds Often<br /><br />In fact, Gurus pride themselves on their ability to quickly change course without regret. In fact, you will find that the Gurus try to <em>"Fail Quickly!”</em> Face it, Gurus don’t like to lose money any more than you do. If an idea isn’t performing as expected, the Guru will quickly abandon it and move on. <br /><br />It’s not a coincidence, that most successful entrepreneurs have started several different businesses before they see their first "hit".<br /><br /><b>Guru Myth #3:</b> The Guru Is The Expert<br /><br />This myth sounds like this "If I Do What This Guru did, I will Get What He Got". This myth convinces many to become a Guru Groupie, buying every book, attending every seminar, and hoping that the magic will rub off. In the end, the groupie is left with a ton of books, brochures, and audiotapes – and an empty bank account.<br /><br /><b>Reality:</b> The Guru’s Expertise is Knowing Himself<br /><br />Steve Jobs knows he's masterful at creating technology that people will enjoy. Oprah Winfrey knows she's an expert at healing pain that other’s would rather ignore. These Gurus completely trust their ability to offer something compellingly unique to their audience.<br /><br />"Wait a minute Stan, are you saying that Gurus have nothing to offer?"<br /><br />Absolutely not! But successful entrepreneurs understand they have a unique expertise that is priceless. Once you have determined what your expertise is – then you are in a position to benefit from learning "The How-To" taught by the Gurus. <br /><br />The critical decision that you need to make right now is to commit yourself to uncovering, training, and growing your unique expertise. This is your real power and the surest guarantee of success.Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-59809524597850203512006-12-29T08:56:00.000-08:002006-12-29T08:58:37.144-08:00The Billionaire LibraryHungry for Marketing Information - Check out the Billionaire Library. The Billionaire Library is full of marketing articles gathered from all over the web. Check it out now by <a href="http://www.billionairemarketingclub.com/marketing_articles/">clicking here</a>Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-29909200204980308822006-12-27T14:19:00.000-08:002006-12-27T14:20:47.306-08:00Autoresponder Cheat Sheet<a href="http://www.billionairemarketingclub.com/?blogger">Click Here to Get Your Free eReports - The Billion Dollar Marketing Secret of America's Wealthiest Entrepreneurs"</a><br /><br />If you've reached the point of exhaustion trying to keep up<br />with answering the mountain of emails that threatens to<br />bury you alive every single day, you're ready to learn<br />about autoresponders.<br /><br />The bad news is that people expect prompt replies to their<br />email inquiries. However, unless you can figure out how to<br />work continual twenty-four hour shifts, or hire enough<br />people to constantly monitor incoming emails (while they're<br />eating up your revenue), you have a problem. The good news<br />is an autoresponder is an inexpensive - or even free -<br />method of quickly responding to emails. What these programs<br />do is automatically respond to incoming emails as soon as<br />they are received.<br /><br />Emails are essential to your business for many different<br />reasons. Most importantly, these invisible email voices<br />give you their feedback about your website - for free!<br />However, if you spend all your working hours answering<br />these emails, how are you supposed to run your business?<br />The answer is simple: use autoresponders. Autoresponders<br />are programs that automatically respond to your emails<br />without you so much as having to click on your mouse.<br /><br />There are a number of good reasons why you need an<br />autoresponder besides just answering your email. For<br />example, autoresponders can be used if you need a way to<br />send information about your services or products, price<br />lists, or if there are repeated questions asked across<br />large numbers of emails. Maybe you want to offer your site<br />visitors a special bonus of some kind, such as advice or<br />relevant articles. All of this can be handled by an<br />autoresponder. Additionally, you can advertise your<br />business and then build stable relationships with your<br />customers by using autoresponders.<br /><br />Autoresponder programs vary from software that runs with<br />your email program to a specialized script that runs on<br />your web hosting company's server. This kind of script may<br />use a web page form or simply operate with your email<br />account. This kind of script is programmed to send out a<br />standardized message whenever an email is received. The<br />message is sent to a particular script or email address.<br /><br />Some autoresponders can do more than simply send out<br />standardized messages. They can send out an unlimited<br />number of follow-up messages sent at predetermined interval<br />of time. For example, you can set your autoresponder to<br />send out a new message every day for as long a period as<br />you desire.<br /><br />There are numerous companies who offer autoresponders free<br />of charge. Your website hosting company often provides<br />autoresponders as a free service. If this is not the case<br />with your web hosting company, there are numerous companies<br />who offer this service for a small fee, or free of charge,<br />providing you attach an advertisement for their company to<br />your emails.<br /><br />To personalize your autoresponder messages, you can attach<br />a signature. Signatures in this case are much like business<br />cards. You can include your name, company, all your contact<br />numbers and addresses, and a brief message.<br /><br />It's a good idea to attach a signature to every email that<br />is sent out. This works as a repeated reminder of your<br />business identity every time a customer sees it. The more<br />they look at your signature, the more likely your company<br />will spring to mind when your particular service or product<br />is needed.<br /><br />You can create a standardized signature that every employee<br />in your business uses, or you can go wild, and let every<br />staff member create their own personal signature. Of<br />course, like everything in life, there are some rules and<br />guidelines to creating a personal signature.<br /><br />Keep the length of your signature between four to six lines<br />of text, with no more than 70 characters in a single line.<br />Make sure that your email program does not cut off your<br />text! The content should include your name, your company<br />name, your email address, fax number, and any other contact<br />details, such as 800 numbers. Lastly, always include a<br />short personal message about your company. It should be a<br />subtle sell of your services or your products, and possibly<br />your company's reliability and longevity.<br /><br />Another specialized use of autoresponders is to create<br />courses that you can then offer your site visitors for<br />free. You must choose a topic in which you are an expert<br />and that precisely targets your potential customers.<br /><br />Once you have carefully chosen your subject, divide it into<br />a number of different sub-topics. Then offer your site<br />visitor a free 10 or 15 day course, each day offering a<br />different sub-topic. The first topic should always be a<br />welcome message to your site visitor and an explanation<br />about what is to follow. Your explanation should be<br />enticing, getting the point across that you are offering<br />free, quality information that your target audience will<br />find of great value.<br /><br />With every lesson, include the number of the lesson, the<br />topic title, information about your company and its<br />services or products. At the end, include a few blurbs<br />about the next lesson to entice the subscriber to continue<br />on.<br /><br />Make sure each topic is packed with essential and valuable<br />information, and leaves the visitor lusting to know more.<br />Otherwise, you may lose them in the very beginning.<br /><br />Of course, you have to write up your course before you can<br />offer it. Once you have done this, and gone over the<br />material carefully, employing a professional writer or<br />editor if necessary, you must transfer your text to your<br />autoresponder.<br /><br />There are a number of free autoresponders you can use. Try<br />http:/www.getresponse.com, or http://www.fastfacts.net. Or<br />go onto Google and you will find a long list of free<br />autoresponder companies. Then sign-up for your chosen<br />autoresponder. Once you do, you will receive instructions<br />as to how to set it up and transfer your text.<br /><br />Email is an excellent marketing tool; it is inexpensive and<br />it is fast. Use it to advertise your business by choosing<br />your email address carefully. Your website should contain<br />different email addresses for different contact requests.<br />For example, use info@yourdomain.com for information<br />requests, or sales@yourdomain.com for questions about<br />sales. It's a good idea to set up one for the owner, such<br />as president@yourdomain.com. This presents your company in<br />a personal, approachable light and insures that direct<br />contact is provided.<br /><br />Autoresponders are an effective and powerful marketing<br />tool, allowing you to make contact with thousands of<br />potential customers. This is an invaluable asset<br />considering how many potential customers you usually have<br />contact with before you make an actual sale. Essentially,<br />an autoresponser allows you to automate part of your<br />marketing campaign.Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-13184666191153046412006-12-27T14:17:00.001-08:002006-12-27T14:18:57.715-08:00Autoresponder Marketing Secrets<a href="http://www.billionairemarketingclub.com/?blogger">Click Here to Get Your Free eReports - The Billion Dollar Marketing Secret of America's Wealthiest Entrepreneurs"</a><br /><br />An interested visitor who has been strolling through your<br />site has finally come to just what she is looking for and<br />is about to make a purchase. It's a sunny afternoon, and<br />her cat, who happens to be sitting on the moss under the<br />visitor's large fifty-year-old snow-rose bonsai tree,<br />suddenly jumps down, and the priceless tree topples over.<br /><br />In the blink of an eye, your visitor exits your site, and<br />your sale is dust - unless you have had the foresight to<br />utilize an autoresponder that has captured her email<br />address. If you have installed an autoresponder, you can<br />then follow-up with her, and in all probability, make the<br />sale when the poor woman has finished repotting her<br />precious bonsai.<br /><br />Autoresponders are remarkable, versatile programs that do<br />so much more than just automatically answer your email.<br />Here are a few ideas that will help you to creatively and<br />productively use your autoresponder to transform the casual<br />visitor into a profitable customer. Use your autoresponder<br />to:<br /><br />1. Publish a newsletter. Certain quality autoresponders<br />will manage subscriptions and follow-up with interested<br />prospects. Your newsletter can keep your visitors informed<br />about your services or products, while building your<br />reputation as a credible expert in your particular<br />business.<br /><br />2. Publish a newsletter only for your affiliates. Inform<br />them of current sales you are running and of promotional<br />material that your affiliates can use themselves to<br />increase their commissions. Include tips, advice, and<br />techniques that your affiliates can use to successfully go<br />out and promote your business.<br /><br />3. Write reviews. Cover books, software, music, e-books,<br />movies, etc., and put each review in an autoresponder.<br />Review your affiliate programs, using a link to your<br />affiliate's page in your autoresponder.<br /><br />4. Distribute your articles. Writing and distributing<br />targeted articles is a powerful tool to build your business<br />credibility, bring traffic to your site, and increase your<br />sales potential. If your articles contain valuable<br />information, many editors will print what is known as a<br />resource box for you. A resource box contains your bio and<br />a brief description of your service or product. It can also<br />contain your autoresponder address. Let's say you've<br />written fifty articles. Put them on separate autoresponder<br />accounts and create a master list that contains the titles<br />of each article, the autoresponder address, and a brief<br />abstract. Then promote your master list. Additionally,<br />include your publishing guidelines so your affiliates can<br />add their articles to your list, increasing the number of<br />writers who are represented in your article list.<br /><br />5. Create mailing lists. Inform subscribers to your<br />articles when you've written new ones that they may want to<br />publish in their own newsletter or website.<br /><br />6. Automate your sales process. Use an ad to insure<br />repeated exposure of your message, which has been proven to<br />effectively increase sales. In your ad, put your<br />autoresponder address where a visitor will be exposed to<br />numerous marketing materials. This multiplies the chances<br />of converting visitors into customers. For example, if<br />you're selling a particular product, put testimonials about<br />how spectacular it is on your autoresponder, and add a<br />detailed, enticing description of your product.<br /><br />7. Distribute advertising. Let's say you sell advertising<br />on your website or in your newsletter or e-zine. Set your<br />autoresponder to send the information about rates and how<br />to place an ad automatically to all prospects' email<br />addresses. Then have your autoresponder follow-up. It can<br />also send notification of any special deals you are<br />currently offering.<br /><br />8. Distribute an email course. Each day, have your<br />autoresponder send out another lesson. Just be sure that<br />each lesson has quality content - not a sales pitch. Your<br />content will do the selling for you, and will do it much<br />more effectively. You can include tips centered on a<br />different topic for each lesson, illustrating how your<br />product will benefit the reader. Include the tangible<br />benefits the visitor will reap by purchasing your product.<br />Make sure to include a paragraph or two at the end of each<br />lesson enticing your prospect to consider making a<br />purchase.<br /><br />9. Automate a reminder about your service or product after<br />a visitor has completed your course. This will increase the<br />possibility of sales from visitors who have taken your<br />course but are dragging their feet about actually making a<br />purchase. You can also use these reminders to promote new<br />products or services, and the products and services of your<br />affiliate programs.<br /><br />10. Distribute free reports. This gives your visitor an<br />idea of the type of information you can provide and the<br />quality of your product or service. Make sure these reports<br />are not sales letters or you will more than likely lose a<br />potential customer than gain a sale.<br /><br />11. Create trivia quizzes on your site and place the<br />answers in an autoresponder. Your visitor will then be<br />motivated to request your autoresponder, and you will have<br />a record of the visitors' email addresses who took your<br />quiz. Or create a contest and have any visitors that enter<br />send their responses to your autoresponder. Your<br />autoresponder can be set-up to send them a confirmation of<br />their entry.<br /><br />12. Offer a trial version of your product. Give your<br />prospects a sample of your ebook, course, software,<br />membership, etc. People who are exposed to a little taste<br />often end up wanting the whole pie. You can also capture<br />their email addresses when you offer them a free trial from<br />your website. Set up your autoresponder to give<br />instructions on how to obtain their free trial, and then<br />make sure to follow-up to try and close the sale.<br /><br />13. Link to hidden pages on your autoresponder. For<br />example, a hidden page could be your affiliate page that<br />contains graphics, promotional articles, and text links<br />that interested affiliates can make use of. Inform visitors<br />that they may have free access to your affiliate page by<br />simply requesting your autoresponder. You will then gather<br />a list of visitors who may be interested in becoming your<br />affiliates.<br /><br />14. Use an autoresponder on your order page. Post a request<br />form for visitors to be notified of special offers or<br />discounts in the future. This creates a very effective<br />mailing list that contains the names of people who are<br />already your customers.<br /><br />15. Put your links page on your autoresponder. It should<br />contain up to fifty links that would be of particular<br />interest to your visitors. Make sure to add your own<br />promotional copy at the top or bottom of this page.<br /><br />Now that you have proof that autoresponders can be used<br />creatively, see if you can come up with some brilliant<br />ideas of your own!Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-78851875392836996202006-12-27T14:00:00.000-08:002006-12-27T14:03:09.942-08:00Three Mistakes That Even Smart Entrepreneurs Make<a href="http://www.billionairemarketingclub.com/?blogger">Click Here to Get Your Free eReports - The Billion Dollar Marketing Secret of America's Wealthiest Entrepreneurs"</a><br /><br /><strong>I want to ask you a very serious and difficult question.</strong> <br /><br />Are you an Internet Marketing millionaire? After hours of work, maxed out credit cards, endless hours staring a websites - are you still broke and frustrated? <br /><br />If you are, you are in good company. The dirty little secret of Internet Marketing is that their is no magic formula. There isn't a secret success system that has been revealed to an elite few.<br /><br />In fact, success in Internet Marketing is based on the same principles that has created wealthy entrepreneurs since time began. Ignorance of these principles have derailed many hopeful would-be millionaires. <br /><br />Let's take a moment to take at three of the most deadly. <br /><br />1. Sickly Goals <br />Simply having the goal to "Make Money" isn't enough. Far from it, this type of statement is a wish dressed in goal's clothing.<br /><br />The legendary Napoleon Hill, "Think and Grow Rich", insisted that wealth began with the constant reading of a powerful goal.<br /><br />A powerful goal has three simple parts: 1) What is your goal, 2) How do you plan to attain it, and 3) When do you plan to have reached your goal? <br /><br />2. Wrong Product or Service <br />What are you "Scary Good" at doing. Here are some examples of people who are "Scary Good" at what they do - <br /><br />Steve Jobs is "Scary Good" at creating new markets out of thin air (Macintosh, iPods, iBook)<br /><br />Tiger Woods is "Scary Good" at playing golf. So good that other professional tour players dread having to play in his foursome!<br /><br />Jeff Bezos is "Scary Good" at being an Affiliate Marketer. What? You say? Think about this way - Jeff doesn't manufacture a single product - he just promotes and ships another's product. Yep, you got it - Jeff is a very clever and brilliant Affiliate marketer.<br /><br />If you think that you have no unique goals - think again. Every human being has a unique genius to offer. <br /><br />For you, its the talent that comes effortlessly to you. When you are using your "Scary Good" talent, time seems to fly, ideas spring to mind, and others stand in awe as you work your magic.<br /><br />Internet Marketers who fail - cut corners and decide to simply sell someone else's products. Don't get me wrong, I love affiliate marketing, but I also know that real financial reward come when I am using my unique talents.<br /><br />Read on - we have now come to the deadliest dream killer on the list - <br /><br />3. Distraction <br />Have you ever felt this way -<br /><br />You spend hours in front of your computer, visiting web sites, designing web pages, buying eBooks one after another, and at the end of the day your head is spinning and your are exhausted.<br /><br />The problem, you say, is that " There is just too much to do!" What really has happened is that you've been paralyzed by lack of focus. You're distracted.<br /><br />I believe that distraction is enemy "Number 1" to new online marketers. The internet is a virtual candy store for new whiz bang tools, magical ebooks, and must-see private discussion forums. It is easy to bounce from product to product and not get anything done! Yep, you're busy - but not productive.<br /><br />However, if you have a crystal clear goal that is linked to your "Scary Good" talent, you will find that you can beat distraction for good.<br /><br /><br />Now, here's the good news.<br /><br />You now know where the potholes are on your road to success. All you have to do now is avoid them. You can set powerful goals. You can dig deep and discover the unique money-making talent. And, you can guard your time and tame distraction to stay focused on your goal.<br /><br />It won't be long before another new Internet Marketer will come to you and ask the question -" How do I Succeed on the Internet". Make sure you pass it on.Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0tag:blogger.com,1999:blog-5901221024797259558.post-12302306059382661162006-12-27T13:46:00.000-08:002006-12-27T13:48:14.390-08:00Who Else Want's This Secret?<a href="http://www.billionairemarketingclub.com/?blogger">Click Here to Get Your Free eReports - The Billion Dollar Marketing Secret of America's Wealthiest Entrepreneurs"</a><br /><br /><b>I am in awe of Billionaires.</b><br /><br />Not the trust fund babies, but the folks that started with nothing and earned huge fortunes through their own hard work and creativity.<br /><br />For the last 10 years, I’ve researched the lives and companies of a group of entrepreneurs that I call the “Billion Dollar Marketing Club”. These entrepreneurs have a combined net worth of $41.6 billion dollars and together they are worth more than the gross domestic product of 151 countries. <br /><br /><i>The companies they have founded titans in the marketplace.</i><br /><br />You may have heard of them – Google, Nike, eBay, and Harpo Productions (the owner of “Oprah!”). For years, I’ve been obsessed with “cracking the code” to their success. I obsessed over the question - “What is the Secret to Creating a Business Juggernauts that is Guaranteed to Earn its founder a Billion Dollars – minimum?”<br /><br />And, to my surprise, I discovered that each entrepreneur that I studied had one secret in common. I call this hidden tool the Billion Dollar Marketing Secret, and you will be surprised by its simplicity and effectiveness.<br /><br /><b>Here’s the secret.</b> <br /><br />Each member of the Billion Dollar Marketing Club is fanatically devoted to growing their reputation as the preferred expert in their field. And the businesses they’ve founded are <i>simply tools to market that expertise.</i> Yep, that’s it. But don’t be fooled, this simple, little insight opens a window into why small companies and unknown entrepreneurs can come from nowhere and dominate an industry within a few short years.<br /><br />For example,<br /><blockquote><b>Google</b> has annihilated Altavista, Lycos, MSN, and Yahoo because they are experts at organizing and presenting targeted information.</blockquote> <br /><br /><blockquote><b>Nike</b> is a pop-culture icon because they are they experts on how to create Peak Athletic Performance. </blockquote><br /><br /><blockquote><b>Oprah</b> is a billion-dollar media mogul because she is an expert teaching ordinary people how to learn from adversity and celebrate life. </blockquote><br /><br />These companies are fundamentally different than their competitors. They are not simple advertisers of goods and services. They are the #1 thought leader in their market-space. When you think of search – you value Google, when you think of running shoes – Nike springs to mind.<br /><br />As a result, these companies have earned themselves competitive advantages that simply out of reach for other companies.<br /><br />For example, members of the Billion Dollar Market Club don’t have to discount their prices or use advertising gimmicks. They don't pull PR stunts or invest billions of dollars to just get customers through the door. In fact Google has never run a single TV commercial spot. Each of these companies understand that their customer want one thing – and one thing only – their unique, invaluable, and proven expertise.<br /><br />So, here’s how you can use this insight to jumpstart your business. First, you must determine if you are an expert in your niche. If you are not the expert you have two choices, switch markets, or focus on developing the expertise you need to compete.<br /><br />The truth is black and white – be the expert and grow your business exponentially, or be a product/service provider and hope you have enough money and luck to survive. Unfortunately in the era of behemoth Big Box retailers, “me-too” mom-and-pop shops are quickly becoming extinct.<br /><br /><b>Here’s the good news. </b><br /><br />You started your business because your are uniquely qualified to deliver a certain service or product. In the back of your mind, you are convinced that you are an expert. The secret to turning that expertise into a successful business is simple; You need to let your customers know every day, on every sale, that you offer more than just a product – you offer an expertise - that they would be crazy not to purchase.<br /><br />The benefits of focusing your business on marketing your expertise are unexpected and rewarding. For example, you will find that you spend less time advertising and more time creating new products and services focused on your special expertise.<br /><br />You will discover that your customers will turn into fanatical evangelists. The buzz about your business will attract new customers and free advertising through unexpected publicity and word of mouth. Surprisingly, expertise-focused businesses actually periodically raise their prices. They have used their expertise to escape the advertising death spiral that bankrupts so many promising businesses.<br /><br />Most often, the most powerful success secrets are the simple ones. The careers of the Billion Dollar Marketing Club provide overwhelming proof that expertise-focused marketing is the key to spectacular success. If your business devoted only a fraction of time to uncovering, growing and marketing its unique expertise, you could be conquer your marketplace within a few short months.<br /><br /><b>I look forward to seeing you at the top.</b>Stanhttp://www.blogger.com/profile/07561930743363665294noreply@blogger.com0