Now this is "Old School"

Yes, marketing has gotten very complex. So it is nice when one or two “old school” techniques manage to still kick in the teeth of the newest marketing fads.

One of my personal favorites is the humble old Sales Letter. Yep, the ones with a great attention getting headline, a riveting lead, solid promises, and a drop-dead offer. Sales Letters are my favorites because they continue to this day to make send their authors to the bank with a huge grin on their face.

In fact, a great Sales Letter gives you the “License to Print” money. Now, don’t shake your head – I admit that the web is bloated with hack pieces of outrageous copy that aren’t worth the pixel they’re written on…

The good news is that these sales letters aren’t long for the world because their authors are quickly going bankrupt trying to stupidly offer worthless products to very smart consumers.

So let’s get this straight – I am not advising you to spend even a microsecond considering this crap –

Instead, we are going to talk about the winners

For example:

· American Express has two letters in its archives that poured almost $2 Billion (yep… a billion) into their coffers. One letter was only 3 pages long and (if you do the math) was worth about $300 million a page!

· A growing group of “Old School” copywriters easily make six-figures incomes a year crafting sales letters that pull in millions (guaranteed) for their clients

· For example, one copywriter hit a homerun with one Sales Letter that made his client from $500,000 to $1 million in sales.

These million-dollar sales letters were based on what I call the Holy Trinity of Marketing –

A truly innovative product, presented with undeniable evidence, wrapped in an insanely great offer.

Personally, I obsess over getting the Holy Trinity right. I spend easily 80% of my time, researching the product, exploring its benefits and convincing my clients to create the absolute best offer possible. Because, If we get it right – one letter to can make millions (even billions).

Action Plan: Take a long and critical look at your web and direct marketing materials. If you have to search for the Holy Trinity – throw them away and start over. This is too important to ignore.