Autoresponder Cheat Sheet

Click Here to Get Your Free eReports - The Billion Dollar Marketing Secret of America's Wealthiest Entrepreneurs"

If you've reached the point of exhaustion trying to keep up
with answering the mountain of emails that threatens to
bury you alive every single day, you're ready to learn
about autoresponders.

The bad news is that people expect prompt replies to their
email inquiries. However, unless you can figure out how to
work continual twenty-four hour shifts, or hire enough
people to constantly monitor incoming emails (while they're
eating up your revenue), you have a problem. The good news
is an autoresponder is an inexpensive - or even free -
method of quickly responding to emails. What these programs
do is automatically respond to incoming emails as soon as
they are received.

Emails are essential to your business for many different
reasons. Most importantly, these invisible email voices
give you their feedback about your website - for free!
However, if you spend all your working hours answering
these emails, how are you supposed to run your business?
The answer is simple: use autoresponders. Autoresponders
are programs that automatically respond to your emails
without you so much as having to click on your mouse.

There are a number of good reasons why you need an
autoresponder besides just answering your email. For
example, autoresponders can be used if you need a way to
send information about your services or products, price
lists, or if there are repeated questions asked across
large numbers of emails. Maybe you want to offer your site
visitors a special bonus of some kind, such as advice or
relevant articles. All of this can be handled by an
autoresponder. Additionally, you can advertise your
business and then build stable relationships with your
customers by using autoresponders.

Autoresponder programs vary from software that runs with
your email program to a specialized script that runs on
your web hosting company's server. This kind of script may
use a web page form or simply operate with your email
account. This kind of script is programmed to send out a
standardized message whenever an email is received. The
message is sent to a particular script or email address.

Some autoresponders can do more than simply send out
standardized messages. They can send out an unlimited
number of follow-up messages sent at predetermined interval
of time. For example, you can set your autoresponder to
send out a new message every day for as long a period as
you desire.

There are numerous companies who offer autoresponders free
of charge. Your website hosting company often provides
autoresponders as a free service. If this is not the case
with your web hosting company, there are numerous companies
who offer this service for a small fee, or free of charge,
providing you attach an advertisement for their company to
your emails.

To personalize your autoresponder messages, you can attach
a signature. Signatures in this case are much like business
cards. You can include your name, company, all your contact
numbers and addresses, and a brief message.

It's a good idea to attach a signature to every email that
is sent out. This works as a repeated reminder of your
business identity every time a customer sees it. The more
they look at your signature, the more likely your company
will spring to mind when your particular service or product
is needed.

You can create a standardized signature that every employee
in your business uses, or you can go wild, and let every
staff member create their own personal signature. Of
course, like everything in life, there are some rules and
guidelines to creating a personal signature.

Keep the length of your signature between four to six lines
of text, with no more than 70 characters in a single line.
Make sure that your email program does not cut off your
text! The content should include your name, your company
name, your email address, fax number, and any other contact
details, such as 800 numbers. Lastly, always include a
short personal message about your company. It should be a
subtle sell of your services or your products, and possibly
your company's reliability and longevity.

Another specialized use of autoresponders is to create
courses that you can then offer your site visitors for
free. You must choose a topic in which you are an expert
and that precisely targets your potential customers.

Once you have carefully chosen your subject, divide it into
a number of different sub-topics. Then offer your site
visitor a free 10 or 15 day course, each day offering a
different sub-topic. The first topic should always be a
welcome message to your site visitor and an explanation
about what is to follow. Your explanation should be
enticing, getting the point across that you are offering
free, quality information that your target audience will
find of great value.

With every lesson, include the number of the lesson, the
topic title, information about your company and its
services or products. At the end, include a few blurbs
about the next lesson to entice the subscriber to continue
on.

Make sure each topic is packed with essential and valuable
information, and leaves the visitor lusting to know more.
Otherwise, you may lose them in the very beginning.

Of course, you have to write up your course before you can
offer it. Once you have done this, and gone over the
material carefully, employing a professional writer or
editor if necessary, you must transfer your text to your
autoresponder.

There are a number of free autoresponders you can use. Try
http:/www.getresponse.com, or http://www.fastfacts.net. Or
go onto Google and you will find a long list of free
autoresponder companies. Then sign-up for your chosen
autoresponder. Once you do, you will receive instructions
as to how to set it up and transfer your text.

Email is an excellent marketing tool; it is inexpensive and
it is fast. Use it to advertise your business by choosing
your email address carefully. Your website should contain
different email addresses for different contact requests.
For example, use info@yourdomain.com for information
requests, or sales@yourdomain.com for questions about
sales. It's a good idea to set up one for the owner, such
as president@yourdomain.com. This presents your company in
a personal, approachable light and insures that direct
contact is provided.

Autoresponders are an effective and powerful marketing
tool, allowing you to make contact with thousands of
potential customers. This is an invaluable asset
considering how many potential customers you usually have
contact with before you make an actual sale. Essentially,
an autoresponser allows you to automate part of your
marketing campaign.

Autoresponder Marketing Secrets

Click Here to Get Your Free eReports - The Billion Dollar Marketing Secret of America's Wealthiest Entrepreneurs"

An interested visitor who has been strolling through your
site has finally come to just what she is looking for and
is about to make a purchase. It's a sunny afternoon, and
her cat, who happens to be sitting on the moss under the
visitor's large fifty-year-old snow-rose bonsai tree,
suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and
your sale is dust - unless you have had the foresight to
utilize an autoresponder that has captured her email
address. If you have installed an autoresponder, you can
then follow-up with her, and in all probability, make the
sale when the poor woman has finished repotting her
precious bonsai.

Autoresponders are remarkable, versatile programs that do
so much more than just automatically answer your email.
Here are a few ideas that will help you to creatively and
productively use your autoresponder to transform the casual
visitor into a profitable customer. Use your autoresponder
to:

1. Publish a newsletter. Certain quality autoresponders
will manage subscriptions and follow-up with interested
prospects. Your newsletter can keep your visitors informed
about your services or products, while building your
reputation as a credible expert in your particular
business.

2. Publish a newsletter only for your affiliates. Inform
them of current sales you are running and of promotional
material that your affiliates can use themselves to
increase their commissions. Include tips, advice, and
techniques that your affiliates can use to successfully go
out and promote your business.

3. Write reviews. Cover books, software, music, e-books,
movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your
affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your business
credibility, bring traffic to your site, and increase your
sales potential. If your articles contain valuable
information, many editors will print what is known as a
resource box for you. A resource box contains your bio and
a brief description of your service or product. It can also
contain your autoresponder address. Let's say you've
written fifty articles. Put them on separate autoresponder
accounts and create a master list that contains the titles
of each article, the autoresponder address, and a brief
abstract. Then promote your master list. Additionally,
include your publishing guidelines so your affiliates can
add their articles to your list, increasing the number of
writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your
articles when you've written new ones that they may want to
publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure
repeated exposure of your message, which has been proven to
effectively increase sales. In your ad, put your
autoresponder address where a visitor will be exposed to
numerous marketing materials. This multiplies the chances
of converting visitors into customers. For example, if
you're selling a particular product, put testimonials about
how spectacular it is on your autoresponder, and add a
detailed, enticing description of your product.

7. Distribute advertising. Let's say you sell advertising
on your website or in your newsletter or e-zine. Set your
autoresponder to send the information about rates and how
to place an ad automatically to all prospects' email
addresses. Then have your autoresponder follow-up. It can
also send notification of any special deals you are
currently offering.

8. Distribute an email course. Each day, have your
autoresponder send out another lesson. Just be sure that
each lesson has quality content - not a sales pitch. Your
content will do the selling for you, and will do it much
more effectively. You can include tips centered on a
different topic for each lesson, illustrating how your
product will benefit the reader. Include the tangible
benefits the visitor will reap by purchasing your product.
Make sure to include a paragraph or two at the end of each
lesson enticing your prospect to consider making a
purchase.

9. Automate a reminder about your service or product after
a visitor has completed your course. This will increase the
possibility of sales from visitors who have taken your
course but are dragging their feet about actually making a
purchase. You can also use these reminders to promote new
products or services, and the products and services of your
affiliate programs.

10. Distribute free reports. This gives your visitor an
idea of the type of information you can provide and the
quality of your product or service. Make sure these reports
are not sales letters or you will more than likely lose a
potential customer than gain a sale.

11. Create trivia quizzes on your site and place the
answers in an autoresponder. Your visitor will then be
motivated to request your autoresponder, and you will have
a record of the visitors' email addresses who took your
quiz. Or create a contest and have any visitors that enter
send their responses to your autoresponder. Your
autoresponder can be set-up to send them a confirmation of
their entry.

12. Offer a trial version of your product. Give your
prospects a sample of your ebook, course, software,
membership, etc. People who are exposed to a little taste
often end up wanting the whole pie. You can also capture
their email addresses when you offer them a free trial from
your website. Set up your autoresponder to give
instructions on how to obtain their free trial, and then
make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder. For
example, a hidden page could be your affiliate page that
contains graphics, promotional articles, and text links
that interested affiliates can make use of. Inform visitors
that they may have free access to your affiliate page by
simply requesting your autoresponder. You will then gather
a list of visitors who may be interested in becoming your
affiliates.

14. Use an autoresponder on your order page. Post a request
form for visitors to be notified of special offers or
discounts in the future. This creates a very effective
mailing list that contains the names of people who are
already your customers.

15. Put your links page on your autoresponder. It should
contain up to fifty links that would be of particular
interest to your visitors. Make sure to add your own
promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used
creatively, see if you can come up with some brilliant
ideas of your own!

Three Mistakes That Even Smart Entrepreneurs Make

Click Here to Get Your Free eReports - The Billion Dollar Marketing Secret of America's Wealthiest Entrepreneurs"

I want to ask you a very serious and difficult question.

Are you an Internet Marketing millionaire? After hours of work, maxed out credit cards, endless hours staring a websites - are you still broke and frustrated?

If you are, you are in good company. The dirty little secret of Internet Marketing is that their is no magic formula. There isn't a secret success system that has been revealed to an elite few.

In fact, success in Internet Marketing is based on the same principles that has created wealthy entrepreneurs since time began. Ignorance of these principles have derailed many hopeful would-be millionaires.

Let's take a moment to take at three of the most deadly.

1. Sickly Goals
Simply having the goal to "Make Money" isn't enough. Far from it, this type of statement is a wish dressed in goal's clothing.

The legendary Napoleon Hill, "Think and Grow Rich", insisted that wealth began with the constant reading of a powerful goal.

A powerful goal has three simple parts: 1) What is your goal, 2) How do you plan to attain it, and 3) When do you plan to have reached your goal?

2. Wrong Product or Service
What are you "Scary Good" at doing. Here are some examples of people who are "Scary Good" at what they do -

Steve Jobs is "Scary Good" at creating new markets out of thin air (Macintosh, iPods, iBook)

Tiger Woods is "Scary Good" at playing golf. So good that other professional tour players dread having to play in his foursome!

Jeff Bezos is "Scary Good" at being an Affiliate Marketer. What? You say? Think about this way - Jeff doesn't manufacture a single product - he just promotes and ships another's product. Yep, you got it - Jeff is a very clever and brilliant Affiliate marketer.

If you think that you have no unique goals - think again. Every human being has a unique genius to offer.

For you, its the talent that comes effortlessly to you. When you are using your "Scary Good" talent, time seems to fly, ideas spring to mind, and others stand in awe as you work your magic.

Internet Marketers who fail - cut corners and decide to simply sell someone else's products. Don't get me wrong, I love affiliate marketing, but I also know that real financial reward come when I am using my unique talents.

Read on - we have now come to the deadliest dream killer on the list -

3. Distraction
Have you ever felt this way -

You spend hours in front of your computer, visiting web sites, designing web pages, buying eBooks one after another, and at the end of the day your head is spinning and your are exhausted.

The problem, you say, is that " There is just too much to do!" What really has happened is that you've been paralyzed by lack of focus. You're distracted.

I believe that distraction is enemy "Number 1" to new online marketers. The internet is a virtual candy store for new whiz bang tools, magical ebooks, and must-see private discussion forums. It is easy to bounce from product to product and not get anything done! Yep, you're busy - but not productive.

However, if you have a crystal clear goal that is linked to your "Scary Good" talent, you will find that you can beat distraction for good.


Now, here's the good news.

You now know where the potholes are on your road to success. All you have to do now is avoid them. You can set powerful goals. You can dig deep and discover the unique money-making talent. And, you can guard your time and tame distraction to stay focused on your goal.

It won't be long before another new Internet Marketer will come to you and ask the question -" How do I Succeed on the Internet". Make sure you pass it on.

Who Else Want's This Secret?

Click Here to Get Your Free eReports - The Billion Dollar Marketing Secret of America's Wealthiest Entrepreneurs"

I am in awe of Billionaires.

Not the trust fund babies, but the folks that started with nothing and earned huge fortunes through their own hard work and creativity.

For the last 10 years, I’ve researched the lives and companies of a group of entrepreneurs that I call the “Billion Dollar Marketing Club”. These entrepreneurs have a combined net worth of $41.6 billion dollars and together they are worth more than the gross domestic product of 151 countries.

The companies they have founded titans in the marketplace.

You may have heard of them – Google, Nike, eBay, and Harpo Productions (the owner of “Oprah!”). For years, I’ve been obsessed with “cracking the code” to their success. I obsessed over the question - “What is the Secret to Creating a Business Juggernauts that is Guaranteed to Earn its founder a Billion Dollars – minimum?”

And, to my surprise, I discovered that each entrepreneur that I studied had one secret in common. I call this hidden tool the Billion Dollar Marketing Secret, and you will be surprised by its simplicity and effectiveness.

Here’s the secret.

Each member of the Billion Dollar Marketing Club is fanatically devoted to growing their reputation as the preferred expert in their field. And the businesses they’ve founded are simply tools to market that expertise. Yep, that’s it. But don’t be fooled, this simple, little insight opens a window into why small companies and unknown entrepreneurs can come from nowhere and dominate an industry within a few short years.

For example,

Google has annihilated Altavista, Lycos, MSN, and Yahoo because they are experts at organizing and presenting targeted information.

Nike is a pop-culture icon because they are they experts on how to create Peak Athletic Performance.

Oprah is a billion-dollar media mogul because she is an expert teaching ordinary people how to learn from adversity and celebrate life.

These companies are fundamentally different than their competitors. They are not simple advertisers of goods and services. They are the #1 thought leader in their market-space. When you think of search – you value Google, when you think of running shoes – Nike springs to mind.

As a result, these companies have earned themselves competitive advantages that simply out of reach for other companies.

For example, members of the Billion Dollar Market Club don’t have to discount their prices or use advertising gimmicks. They don't pull PR stunts or invest billions of dollars to just get customers through the door. In fact Google has never run a single TV commercial spot. Each of these companies understand that their customer want one thing – and one thing only – their unique, invaluable, and proven expertise.

So, here’s how you can use this insight to jumpstart your business. First, you must determine if you are an expert in your niche. If you are not the expert you have two choices, switch markets, or focus on developing the expertise you need to compete.

The truth is black and white – be the expert and grow your business exponentially, or be a product/service provider and hope you have enough money and luck to survive. Unfortunately in the era of behemoth Big Box retailers, “me-too” mom-and-pop shops are quickly becoming extinct.

Here’s the good news.

You started your business because your are uniquely qualified to deliver a certain service or product. In the back of your mind, you are convinced that you are an expert. The secret to turning that expertise into a successful business is simple; You need to let your customers know every day, on every sale, that you offer more than just a product – you offer an expertise - that they would be crazy not to purchase.

The benefits of focusing your business on marketing your expertise are unexpected and rewarding. For example, you will find that you spend less time advertising and more time creating new products and services focused on your special expertise.

You will discover that your customers will turn into fanatical evangelists. The buzz about your business will attract new customers and free advertising through unexpected publicity and word of mouth. Surprisingly, expertise-focused businesses actually periodically raise their prices. They have used their expertise to escape the advertising death spiral that bankrupts so many promising businesses.

Most often, the most powerful success secrets are the simple ones. The careers of the Billion Dollar Marketing Club provide overwhelming proof that expertise-focused marketing is the key to spectacular success. If your business devoted only a fraction of time to uncovering, growing and marketing its unique expertise, you could be conquer your marketplace within a few short months.

I look forward to seeing you at the top.